If you’re looking to become one of the top digital marketing agencies in 2022, you’ll need to be thinking about these five trends in your digital marketing strategies now. The future of digital marketing might look very different from today, but taking advantage of these trends will help you stay ahead of the curve and get more business when it counts most. Here are the top 5 digital marketing trends for 2022 that every agency should be preparing for now.
1) Marketing Automation
As marketing technology advances, companies will continue to create more complex automation software that allows them to better engage with and monitor their customers. In 2022, we’ll see even more use of marketing automation across digital channels like email and social media—and even a few brave marketers will try to automate one-on-one customer engagement in person.
Some brands may overdo it; others might benefit greatly from automating just a few of their marketing efforts. The key is finding what works best for your business. Automation should never replace human interaction, but it can be an effective way to streamline some of your outreach efforts. Just make sure you don’t end up turning off potential customers by being too aggressive or impersonal!
2) Emotional Intelligence
Emotional intelligence or EI is a hot topic in many circles, from self-help to business. We’re living in an emotionally intelligent world and it’s time to adapt. The ability to read emotions will be one of your most important skills going forward as a marketer. If you want to get ahead, you need to know how people feel about your brand and why they feel that way.
The best way? Be observant of their behavior—and don’t forget about social media! It can be a great source of information if you know where to look. One thing we love to do at our digital marketing agency checks out user reviews on sites like Yelp and TripAdvisor. They often provide some valuable insight into consumer sentiment towards your brand, so keep them in mind when creating campaigns that target particular segments of consumers.
3) Augmented Reality Advertising
If you thought video ads were annoying now, just wait. In four years, expect to see augmented reality ads everywhere you look. As AR technology continues to advance and improve, we’ll be able to walk down any street and have virtual holograms—showing us products or telling us about special offers—popping up all around us. This may seem scary at first, but in practice, it’s going to make shopping even easier than it is today.
No more searching through racks of clothes or trying on a pair of shoes; simply point your phone at an item you like and instantly get visual feedback. When combined with AI-powered voice assistants like Amazon Alexa, these new technologies will make product discovery easier than ever before. So when your daughter comes home from school and says she needs some new jeans, don’t take her word for it: Simply ask Alexa to find her some good deals on denim, and within seconds she’ll be wearing a different outfit.
With so much data available at our fingertips, buying things online (or off) will feel more personalized than ever before. That’s certainly not bad news for marketers looking to push their brands into households across America.
4) Data Science
Data science is likely to be one of many areas that digital marketing agencies will be involved in. As more and more business owners rely on digital platforms to get their message out, they’ll need professional help mining user data and analyzing consumer trends. The first step: Become a master at using data-gathering tools like Google Analytics to track web traffic, online sales, marketing efforts, and other key performance indicators (KPIs).
Use your findings to inform your decision-making processes and identify opportunities for improvement. If you’re not comfortable diving into these details yourself, enlist an agency to do it for you. They can also advise you on best practices and offer insights about emerging trends. With all that information, you’ll have a clearer picture of how to drive traffic to your website and increase conversions from visitors.
Chatbots are a relatively new but quickly developing trend in digital marketing. Chatbots offer instant customer service over messaging apps like Facebook Messenger and WeChat. Increasing brand awareness and lowering costs as users don’t have to switch from one app to another to seek assistance. A chatbot also allows companies to save money on hiring support personnel. Many brands will be incorporating chatbots into their marketing campaigns by 2022.
Mobile-first design: The use of mobile devices is becoming more common among consumers than desktop computers. So digital marketers need to make sure that their content is optimized for mobile viewing. Mobile-first design encourages you to think about how your site looks on smaller screens before worrying about larger screens; it’s essentially mobile-first design applied to website creation and optimization.