SEO is a powerful method of capturing the attention of non-online viewers and draws them to your website page. A properly optimized website’s landing page keeps it attracting viewers long after you have stopped advertising the site. Search engines will not show your site and rate it poorly when you make these errors.
You’re driving thousands of visitors to landing pages, but there’s a problem. Your visitors arrive on your website but click around, then go away. No one converts. Your ROI on marketing decreases as more and more people come on your page and then bounce.
If you don’t see the conversion rate you desire, it could be because you are making the landing page errors that can cause your conversions to be lost.
1. Slow Loading Times
The time it takes to load is the most important factor on our list of mistakes on landing pages, and with good reason. Sites that take more than3 seconds to load will not attract 53% of the visitors. Not just that, slow websites can be an adverse ranking factor on Google, making it more challenging for potential customers to find your site online.
How do you make your landing page faster? Images could be the cause. Too many large images are often the primary cause of slow page loading time. One option is to reduce and resize images to match the design of your website’s landing page.
Remember that conversion windows are very short, especially for new customers. Optimize your landing page for speed to take advantage of the momentum you’ve built.
2. Unorganized or Complicated Layouts
If there’s a rule to be aware of when it comes to web style, simple is essential. The internet is about effectiveness, and if your site’s landing page doesn’t meet the goal, people aren’t likely to be able to stay long enough to buy.
Nobody would like to put in too much effort while searching the internet. It is why one-stop shops like Amazon have been so successful. Your landing page should be based on the same pattern.
Avoid complicated layouts and clutter to ensure that your landing page is accessible for users to read. The less friction your customers experience when they go through your funnel to sales, the higher chances they’ll be able to get down to the end.
3. The failure to include visual elements
People might struggle to focus if you’re using large chunks of text on the page’s landing area. The reading culture of today is rapidly fading as attention is reduced.
No one can read a 3000-word webpage from beginning to end without blinking an eye. If you don’t include visual elements, it can cause visitors who are not interested in clicking the “Return” button.
- The graphics, colors, and visual appeal of infographics communicate your message effectively.
- When displayed on search engine results pages, they will direct users to your website’s landing pages. Images must be placed within 80-100 words.
- To improve usability, you should Use the text attributes ALT on images to increase usability.
4. Slow loading speed
WordStream states that speed is the most significant factor in the effectiveness of a landing page. You might have great CTA messages, relevant headlines, and key phrases. These SEO-friendly elements won’t be converting when the landing pages take forever to load. Based on the same authority, 75% of visitors will leave if your page takes longer than five seconds.
- Overly frequent redirects slow down your server, resulting in long loading times.
- Remove any codes that create unnecessary clutter on your page of landing.
- Compress and resize images to achieve speedier loading, especially for mobile devices.
- Upgrade or overhaul your web hosting plans.
It is important to note that mobile load speeds are significantly slower than desktops, but mobile users are faster than those on desktops. It’s possible to eliminate this issue by testing your page’s speed using one of the top insight tools. PageSpeed Insights by Google is one such recommended tool.
5. Mystery Call-to-Action
Your Call-to-Action (CTA) must be clearly stated. Users must immediately be aware of what they should do when they arrive on your site. If visitors are trying to figure out where to click, you’ve missed out on chances.
Take this test. Find someone who’s not familiar with your business and present to them your website. Will they be able to take a look and figure out:
- What is the product or service you’re selling?
- What is the goal of your landing page?
- What can you tell the site’s CTA is working? How do you take that next step?
- What is the next step to take?
Additionally, to avoid excessive CTAs, It is also essential to be careful not to use too many font and text choices on the CTA buttons (something the above landing page also does not accomplish).
Different words on different CTA buttons can make your visitors confused. To ensure that your messages are consistent on a landing page, utilize the exact text for every call-to-action button.
6. Bad User Flow
Take into consideration the path your visitors will follow on your website and create your landing page following this path. It is one of the most effective strategies to reduce bounce rates on your website.
Imagine the landing page you make as a funnel that leads users through the buyer’s journey. Adding a short blurb about your most recent company picnic on the top of your page could confuse your users and increase bounce rates. Also, sorry to say that they don’t take note of it.
Be sure that the landing page is clear and only contains relevant information to the page’s primary benefit. Your company picnic may be fascinating, but you should keep the details of your landing page only based on need.
7. Tricky Navigation Menus
If the complex layout and gimmicks do not make custom-made users leave, the complex navigation menus can. Customers want to know more about your brand and products, So make it simple for them to find them.
The majority of users quit your site within 10-20 seconds. Your responsibility is to provide users with the information they need within that time frame. Since no one is looking for the same information, having an easy-to-use, straightforward navigation menu is essential.
The simpler it is for customers to locate the information they’re seeking and the more into your sales funnels they’ll be.
Optimizing your website correctly is essential for getting high rankings in search engines. You’re looking to increase organic traffic and increase conversions. Therefore, it is vital to conduct thorough research on your target market and keywords to optimize your site correctly and a website design that doesn’t interfere with SEO.
Certain companies have entire team members to work on optimizing their websites efficiently. If you have the money it is beneficial to engage in a technical SEO audit service that can deliver more effective results without committing too many resources.
The most crucial factor in creating an efficient landing page is to keep it simple. Create your landing page in an approach that keeps your message concise without being filled with unnecessary information, features, and distracting design.
Be sure to gently guide your visitors through the sales funnel, and make it simple to locate the information they’re seeking. Follow this advice, and you’ll be well on your path to more sales than which to choose!