Branding is not only about a logo. It’s more than that. Each company precedents its goodwill in the eyes of the target audience i.e. how they want their business to be perceived.
Nothing forms overnight creating a brand identity takes time and effort. Lots of factors are involved in contributing to the success or failure of a brand.
Some niches are hard to tackle.
Real estate and construction happen to be two of those industries that are highly collaborated. A real estate company could become popular for home construction too (if they offer such a service).
So if you were to offer home construction services, and want to create a brand identity in the market, follow the tactics mentioned below.
Make a name with a housing project
Without a shadow of a doubt, there’s no way better to start a home construction business than a housing scheme. Being a service provider, you can collaborate with local real estate projects in major cities. For instance, if a client wants to build their home in Smart City Lahore, you can create a strong portfolio of home construction clients based on it.
It’s an effective way to create a brand image in the real estate niche. Prospects would become familiar with the type of housing construction you offer. So the brand building will begin once you have collaborated with other brands effectively.
Do your research
Learn every move of your competitor. It is easier now to do so thanks to the online tracking of advertisements and the use of social media forums.
Constructions companies never go out of demand, unless they do a poor job using low-quality raw materials. Your research will guide you towards understanding how well or poorly your competitor’s services are.
You can also identify the gap that can give you the competitive edge to build a brand. For instance, offering post-completion services makes the client realize, you remember them. Hence, it helps create a good word of mouth.
Unique business name
Does the brand name have an impact on your business? It sure does! Mom’s Home doesn’t sound as professional as Home Builder, for a construction business right? Your home construction business name should be simple and straightforward. Use easy-to-remember words, that are also simple to pronounce and spell.
It’s hard to limit your creativity when it comes to choosing a brand name, but in our experience, the simpler the better!
Don’t forget the tagline
Add some power phrase(s) to your brand’s name. Do you recall the cartoon “Bob – The Builder”? I’m sure you can resonate with the tagline too because it clearly tells who Bob is and what he did for a living.
Consider it this way – a tagline offers perspective to the target audience. Use power words or keywords that will highlight your brand’s primary services. Even the most small-scale industries go with a tagline because it helps create the brand identity.
Design a logo
Did you forget to create a visual appeal? Use your aesthetic senses to create the most memorable part of the brand – the logo.
The primary visual creates a certain appeal to the audience. A logo serves the business to increase its sales. It acts as the visual cue to make your home construction business unique, and memorable in the long run.
You can design a company’s logo using free online logo maker software or simply hire a graphic designer to work on it.
Work on local appeal
Location matters people!
For a home construction business it defines the territory you provide your services for. Your client may not be based in one city, they could reach you from other cities too if they have the budget to do so.
Pick an area that is popular or currently developing, because that way you will get clients faster. To build a strong sense of community focus on real estate projects as we mentioned earlier.
Every home construction business offers almost similar services, but the way you present the solution to the client is the sales pitch that will decide a confirm yes. Follow these tips to create the brand image you want for your home construction business!